Integrated Business Marketing Business Proposal Franchisee

Question: Portray about the Integrated Business Marketing for Business Proposal Franchisee. Answer: Presentation This report attempts to pass on the proposed use of a widely inclusive and crucial incorporated advertising correspondence (IMC) proposition in the interest of the dispatch of a most recent diner 'Kilo King' that would be set up as a franchisee of driving Australian gluten-less and normal sustenance item bunch (Orgran 2016). The ensuing showcasing proposition for Kilo King looks toward recognizing the essential for perceiving distinctive social structures and completing specific publicizing relations methods every single through it advancement that would engage Kilo King toward moving their planned buyers from a levelheaded state of care to procuring their things and at long last molding a long stretch customer relationship with the organization. With a ultimate objective to meet Orgran's legitimate goals in extending in general incomes, growing our industry share and maintaining our advantage above both present and potential close and variant contenders, Kilo King would attempt to bestow its pledge to giving preferred significance over its anticipated shoppers through its image arranging in a deliberately made and customer propelled IMC plan named, 'Live like a King.' The ensuing IMC game plan would enable Kilo King in affecting a constant high ground over its opponents and over the long haul set up itself as business division head in the Australian Health Food industry by perceiving the quality and estimation of a proceeding with widely inclusive approach to manage both customer and accomplice commitment and brand affiliation organization all throughout its IMC system (Keller 2016). The Integrated Marketing Communication Plan The framework and usage of the IMC strategy must be critical and perceive current publicizing communication debates inside the enormous scope condition. These challenges, if neglected, would impact our planned shopper gathering's convincing interpreting of our proposed activity message and perspective on our image arranging as purchasers are right now assaulted consistently by progressively limited time messages and the trial of creating brand cognizance is generous (Wiedmann and Ludewig 2014). Target Consumer Analysis Kilo King would address a wide target advertise tallying the resulting parts: mother time fixed specialists, additionally individuals who are wellness alert, youngsters looking for a pleasant and exceptional devouring foundation people with specific dietary requirements sportspersons moreover; an engaging utilitarian market detailed as elitists who are name and name mindful likewise are constantly chasing down the about totally progressed and smooth things and helps Advertising Communication Objectives Kilo King utilized Hierarchy of Effects Form (Belch et al. 2012) as it encapsulates the customers abstract, passionate and physiological stages through the client buying goals methodology and is established on assumption that a client sidesteps by means of a progression of stages that contain awareness, perception, taste, tendency, confirmation and thus acquirement in advancement (Percy 2014). Figure 1. Pecking order of Effects Model Source: Belch (2012) Brand Awareness Since by far most of the target business is distinctive to this franchisee of Orgran, cognizance ought to be significouldtly extended. Standard strategies for advancement would be utilized all through the task because of their inevitable and appealing nature (Gausebeck et al. 2014) attempting to construct the planned buyers' phase of brand information on Kilo King, additionally to effectively push Kilo King's undertaking reminder to its expected addressees. Information In the midst of this stage, energy about the Kilo King trademark and what it represents is basic, as it is the basic advance for organizing brand significance in the anticipated purchaser set. This would be practiced by an unequivocally performed publicizing technique that would utilize the purchaser's sound methodology of acknowledgment and assessment by a significant part of the time utilizing direct messages including typical affiliations (Leonidou et al. 2013, for instance, the Kilo King symbol and the witticism, Live like a King! Frequent excess of article and the notable Orgran insignia would be used as these symbolism would be easily assessed in recognition in the anticipated client gathering and current customers (Cui and Zhao 2013). Loving Following the exchange name, Kilo King has accomplished an acceptable phase of data and position among its expected gathering, the sentiments of the planned gathering ought to be assessed. This information would be picked up by means of an analysis program including a resulting regular postal mail sent to customers other than a response instrument and situating of information sheets at tables following the basic trimester of opening, attempting to modify any unconstructive feelings purchasers have about the item (Devlin et al. 2015). It is in like manner to set up a customer driven standpoint and duty to giving better customer significance in an undertaking to begin what Kilo King would continue flourishing to achieve in, which would be brand dedication inside its target group gathering. Inclination Kilo King's anticipated intrigue gathering may have inclination for an immediate contender who satisfies their need. In this manner, with a completion objective to finish their anticipated intrigue gathering's supported picture, Kilo King should place great effort in conferring the devotion to giving a stand-out customer eating information and their picture's motivations of differentiations all through the fight message considering their anticipated intrigue gathering's observances, attitudes and trademark tendencies. Ordinary work of offers headways would in like manner suitably grant a succeeding duty to offering pervasive legitimacy in the midst of this point (Buil, De Chernatony and Martnez 2013). The work of web based systems administration entryways Facebook, Twitter and Pinterest would moreover define tendency in the midst of the anticipated crowd gathering and recommend the item to their nearby arrangement of companions where an end chief is much of the time focused on and fills in as an enticing brand representative for the benefit of the affiliation and encourages the items to their darlings (Holt 2016) Conviction In fact, even past tendency towards Kilo King is practiced in the midst of the expected intrigue gathering, the buyer probably won't develop a certainty to get it, thusly, ceaseless emphasis of the favorable circumstances in obtaining sustenance at Kilo King ought to be conferred effectively through its picture arranging, considering its planned intrigue gathering's needs and tendencies attempting to fabricate conviction among the proposed intrigue gathering. Arrangements progressions would give an inspiration to the planned intrigue gathering to check Kilo King's things in the midst of this stage and addition their guidelines of sureness and assistant them to the getting stage. Handouts and advancements on internet organizing destinations and the association website featuring information on events whereby Kilo King's picture agents would show up would similarly entice interest and addition conviction (De Mooij 2013). Buy Initiating the conviction stage to purchase stage, customers may hinder the authentic securing of Kilo King's things as they endeavor propelled thing information chase and decide to put off the purchases. From an item perspective, as Orgran is starting at now a strong set up brand inside the prosperity conscious purchaser advertise, it would fit strong legitimacy. If the purchaser's past associate with the item has been certain, or gave the producer's and dealers' advancing has created an incredible inclination, the apparent item would be looked over in the center of other obscure brands' (Batra and Keller 2016). Along these lines, Kilo King's things ought to be offered at a beginning minimal effort and arrangements headway ought to be placed assets into fundamentally. Meanwhile the name power of Orgran must be dependably bestowed through usage of its notable insignia inside the development trademark over most of the correspondence systems to enable controlling brand power (Kahn 2013 ) for franchisee Kilo King. Inventive methodology Kilo King would execute an all encompassing and effectively planned IMC strategem that uses correspondence systems and with an extreme objective to enough pass on its image arrangement and activity aphorism in the anticipated buyer unit with the most redundancy, contact and outcome (Belch et al. 2012). Advancing your restaurant isn't equivalent to for whatever other kind of exchange. A customer's smorgasbord experience is set up by the food notwithstanding by the popular subject, the foundation and the administration. It could be hard to advance the mass realities in a business so the compelling proprietor should be increasingly clever with movement and advancing. Different economical yet exceedingly ground-breaking ways compare successfully and get new business (Kotler et al. 2015). Considering the target business assessment, Kilo King will appear to accomplish high on validity, capacity and intensity, normal on intricacy and short on sturdiness. Taking into account Kilo King's picture personality the going with enormous names would be picked to show up through all techniques for correspondence. They would all credit dependability to Kilo King's exertion in maneuvering, likewise giving a discretionary relationship to Kilo King's quality recommendation 'Live like a King' and would energize our undertakings in achieving energetic and agent resonation inside our expected customer gathering. Miranda Kerr Sarah Murdoch Michael Clarke Braith Anasta Zoe Bingley-Pulley Ian Thorpe Media Plan As there is no monetary arrangement in advertising, the going with correspondence channels could be utilized to push our development message to our expected buyer bunch with a ultimate objective to extend levels of brand cognizance and inclination. Direct Email and Online Media stages T

The Pros and cons of The Globalization Process Essay

The Pros and cons of The Globalization Process - Essay Example This paper offers a complete examination of globalization marvels, thinking about advantages and disadvantages of the procedure and surveying its job in the cutting edge universe of today. With the coming of the web and gigantic processing frameworks that are all things considered little in physical scale, the world is turning into an ever-contracting globe. The idea of a contracting world, a world wherein travel, exchange and interchanges between nations is getting effectively open by all, is baiting more organizations into the overall market on account of critical advances in transportation, correspondence and an acknowledgment of the achievement of libertarian advertising frameworks. The globalization of business sectors has quickened through widespread acknowledgment of the equitable free undertaking model and new correspondence innovations, including satellites and the Internet. Changes in the manner by which associations lead business have been fast and wide-spread as the globalization idea has been presented. It is the inalienable idea of the commercial center to expand proficiency inside the working environment by continually endeavoring to create the most items with minimal consumption of assets. It is this idea that drove numerous enterprises to participate in the globalization procedure, much of the time redistributing their exercises and creation procedures to less created nations in which this procedure is more affordable and requires less limitations, authorizing, and controls. Worldwide markets offer more noteworthy open door for individuals to take advantage of more and bigger markets the world over.

Issues of Transgender in American Society Gender & Desire - 275 Words

Discuss Issues of Transgender in American Society: Gender and Desire (Essay Sample) Content: Students NameProfessors NameCourse NameDate of Submission It is undeniable that the American society is overly plagued with mismatches in gender, desire, and sex. It is in this line that queer theory thrives. Queer theory is particularly correlated to gay and lesbianism. As a matter of fact, it is argued that the escalation of same sex relationships backbone of queer theory. According to the theory, gender is not fixed, and has no bearing in what we are. It opposes the aspect of having a collective opinion or conclusion about women or any other group granted that there are other elements that determine identity. Queer theory suggests that there is no strict demarcation between females and males. In other words, sexuality exists in a continuum in which every person has a different preference; some for same sexes others for opposite. Queer theory is the latest transformation in the approaches to the study of women and gender. It emphasizes on the fact that sexuality is characterized by shifting boundaries and cultural constructions, which depend on historical and cultural context (Stryker 212). Just like queer theory, transgender individuals also experiences mismatch on gender expression and identity. It is an umbrella term that means incorporation of both male and female identity. Transgender people can have any sexual orientation. Sometimes transgender people may feel that their natural anatomies were a mistake and may seek to change through surgeries. Transgender can be considered as an internal experience that forms ones perception of herself/himself (Stryker 213). The current society is full of people driven by queer theory and transgender. Many people that opt for gay or lesbianism draw their muscles from the advocacies of queer theory. The recent outcry for equality for transgender people is a typical demonstration of the...

Racial Profiling And The United States - 2227 Words

On average, African American individuals are more likely to have criminal records or be involved in criminal activity more than other races in our society. This is the mind frame of the average American in the United States. Every African American individual in this country who has traveled, walked to the store at night or simply going shopping, either knowingly or unknowingly has been a victim of some type of racial profiling. People need to realize that racial profiling happens very often to innocent people that are targeted based on race and sometimes religion. Racial profiling can be defined as when an individual is stopped or detained because they are perceived to be more likely to be involved in some sort of criminal activity (Ward, 2002, 726). Racial profiling has been a huge issue in our society for many years especially for African Americans. African Americans are more prone to traffic stops, searches and arrests by law enforcement, are more likely to be victims of deadly fo rce, and are more often the victims of unfair rulings when being tried in a criminal court case versus other races that have committed the same crime. Many individuals see race and ethnicity as meaning the same thing but in reality they are separate and both have their own distinct identities. Race refers to the biological traits like our physical appearance, eye color, skin color and characteristics set by society that we identify with. Ethnicity on the other hand, is the culture, language, andShow MoreRelatedRacial Profiling : The United States Essay1326 Words   |  6 PagesRacial Profiling The United States of America, a country founded on diversity, remains ingrained with hypocritical ideas with respect to its very foundations of freedom and independence. America shows no mercy in the prejudice actions towards its minorities. The United States of America contributes greatly towards the injustice of minorities and giving privilege towards its â€Å"native† people yet not all â€Å"natives† are greatly loved in the country as Neil Foley, author of Becoming Hispanic: MexicanRead MoreRacial Profiling And The United States1348 Words   |  6 PagesIn today’s world we deal with multiple cases of racial profiling seemingly on a daily basis. Turn on the television, check the internet, or simply have a discussion with someone and you’ll hear about it. Racial Profiling describes discriminatory practices by law enforcement officials who target people for suspicion of crime based on their ethnicity, race, origin, or religion. The term first came about during the War on Drugs in the 1970’s and 1980’s when law enforcement were accused of pullingRead MoreRacial Profiling And The United States1111 Words   |  5 Pagesbrutality on these individuals solely based on the ethnicity they possess. Racial profiling can be said to be synonymous with stereotypes. In fact, as Gross states, â€Å"In 1999, 81 percent of surveyors in a national poll agreed that racial profiling was an issue in the United States. â€Å"From Samuel R. Gross, â€Å"Racial Profiling Under Attack†, (June 2002): 1413. However, there is no end in sight, 16 years later, and the United States is still the same. On September 11, 2001 America was in shock because ofRead MoreRacial Profiling And The United States1465 Words   |  6 PagesRacial Profiling Racial Profiling is just what it is. Targeting individuals for suspicion of a violation determined by the individual’s race, ethnicity, religion or national origin. Race and location are the supreme characteristics law enforcement visually examine when engaging in this type of profiling. African-American males are the primary victims of racial profiling in the United States. The phrase â€Å"driving while black† derive from African Americans protesting that they are pulled over by policeRead MoreRacial Profiling And The United States1657 Words   |  7 PagesThe 11th of September, 2001 was a momentous day in American history. 19 members of the terrorist group Al-Qaeda hijacked American Airlines Flight 11 United Airlines Flight 175, and crashed into the Twin Towers of the World Trade Center in New York City. Hijackers crashed the third plane into the Pentagon in Arlington, Virginia. The fourth jet, United Airlines Flight 93, crashed into a field near Shanksville, Penn sylvania. Nearly 3,000 people lost their lives on 9/11 due to the terrorist attacks onRead MoreRacial Profiling And The United States1160 Words   |  5 Pagesby police and many other people for committing crimes. This is called racial profiling, and it is an issue going on around us. Some considers racial profiling a new phenomenon, and it is important to examine it because it is a foundational aspect of law and law enforcement in the United States. Glover in the book Racial Profiling: Research, Racism, and Resistance defines racial profiling in contemporary times â€Å"as the use of racial and or ethnic status as the determinant factor in decision to stop motoristRead MoreRacial Profiling And The United States1949 Words   |  8 Pages Racial Profiling Post 9/11 Rusat Ramgopal CRJBS 101 John Jay College Professor Gary Wright August 4, 2016 Racial Profiling Post 9/11 On September 11, 2001, nineteen hijackers associated with the terrorist group Al-Qaeda attacked the United States. They flew two planes into the World Trade Center and also attacked the Pentagon resulting inRead MoreRacial Profiling And The United States2903 Words   |  12 PagesRacial profiling still exists in America. Racial profiling refers to law enforcement strategies and practices that single out individuals as objects of suspicion solely on the basis of mainly their race. Prejudice and racial profiling of law enforcement is responsible for many false arrests, convictions, and countless deaths of blacks in the United States. This is one of the main difficulties of life and obstacles minorities have to face in their life because for one they are a minority and twoRead MoreRacial Profiling And The United States944 Words   |  4 Pages Ever Since being forced to the united states as slaves blacks have been exposed to racism and legal discrimination citizens of African descent in the United States living threw things like Jim crow laws which were laws set to legally separate blacks like they were lesser to white citizens, or dealing acts of terror by groups like the KKK or other racist whites. And most importantly going through slavery which heavily set blacks back. Black men as a whole in society are believed to have the toughestRead MoreRacial Profiling And The United States1883 Words   |  8 PagesRacial profiling remains a dormant issue in the United States. It is the act of the authority, mostly, police officers linking minority status to criminal behaviour (Glover, 2007). Several police officers in the United States target specific groups because they don’t display characteristics of typical Caucasian individuals (Glover, 2007). To put history into context, before 9/11, not many police officers profil ed individuals based on their ethnic backgrounds but after the attack, there was an increase

Big Sleep - 965 Words

How does your chosen film adhere to or diverge from the generic convention at play within the genre of the chosen film? ‘The Big Sleep (1946) starring Humphrey Bogart and Lauren Bacall is one of Raymond Chandlers best hard-boiled detective mysteries transformed in to a Film Noir, private detective film classic. The Big Sleep is the best example of a classic Warner Brothers mystery. It is very complex, confusing L.A. private eye Phillip Marlowe takes on a blackmail case and follows a trail peopled with murders, pornographers, nightclub rouges and the indulged rich. Humphrey Bogart plays Raymond Chandlers legendary gumshoe and director Howard Hawks serves up quick paced character encounters mainly evolving Lauren Bacall, all†¦show more content†¦After this particular scene detective Marlowe follows Geiger and Carol Lundgren home from the bookstore to Geigers house. Jo Brody, Geigers blackmail and pornography associate, is already at the house, but his station wagon is in the back and Marlowe doesnt know hes there. Marlowe watches at the front of the house. After a while there is a gun - shot and two cars flee the scene. Geiger was probably taking pornographic photographic photographs of Carmen who is high on drugs. When he gets her out of the house and home to her sister they concocted a story to get her out of trouble. This whole sector of the film is filled with moral corruption. We also get a glimpse of more corruption within this film when Brody and Agnes, the lady at the bookstore go to Geigers store to collect the pornography and blackmail stuff before the police find out that Geigers dead and start an investigation. The blackmail starts when Brody in Geigers place gets Agnes to tell Mrs Rutledge and inform her that he has a picture of Carmen to sell for $5000. She then tells Marlowe about it when she comes to see him at his office because shes trying to figure out what the picture is and what Brody knows. So far shes only been blackmailed by Eddie Mars and is worried Brody is a new part of this. The entirety of ‘The Big Sleep is based around corruption and misconduct there are six murders that occur in total through the film and one happensShow MoreRelatedEssay on The Big Sleep1073 Words   |  5 PagesIn the books The Big Sleep and Sir Gawain and the Green Knight, both authors, Raymond Chandler (The Big Sleep) and Simon Armitage (Sir Gawain and the Green Knight), create the protagonist of each story into archetypal knights. The protagonist of The Big Sleep is named Phillip Marlowe and in Sir Gawain and the Green Knight the protagonist is named Sir Gawain. The 3 knightly qualities that we will be focusing on in this essay are self-sacrifice, loyalty and courage. These qualities are displayed throughoutRead MoreEssay on Similes in The Big Sleep908 Words   |  4 PagesSimiles in The Big Sleep      Ã‚   In response to Raymond Chandlers The Big Sleep, I have just one question. Why all the similes? There isnt a single page in the novel that doesnt display this annoying literary device. Everything is like this or like that. It never ends! Similar to decoding a secret message that isnt difficult to understand, but nevertheless tiring due to the overwhelming amount of messages, the novel is frustrating to read. The following analysis acknowledges ChandlersRead MoreThe Big Sleep By Raymond Chandler1291 Words   |  6 Pagescrimes, which was exactly what others were chasing. Raymond Chandler challenges and reflects upon these beliefs in his novel, â€Å"The Big Sleep†. In a society where greed is developed in every person, all other human values are replaced, which leads to the elimination of the ability to trust even the closest people in your life. The time period in which â€Å"The Big Sleep† was written has been characterized as â€Å"the longest and most severe depression ever experienced by the industrialized Western worldRead MoreThe Big Sleep By Raymond Chandler1635 Words   |  7 PagesIn Raymond Chandler’s novel The Big Sleep, a private detective is trying to unravel a blackmailing case for a dying millionaire, General Sternwood. Philip Marlowe, the detective, finds that the case not only involves blackmail, but also homicide. Set and written in 1930’s America, the economic devastation of the Great Depression has a significant influence on the book’s plot, and showcases character’s struggle to retain honor and virtue in a world that revolves around profit-seeking delinquency andRead MoreThe Big Sleep By Raymond Chandler855 Words   |  4 Pageswoman in Los Angeles more cynically than others. Janet Fitch, a Los Angeles author, wrote White Oleander which portrayed the raw and real li ves of various woman throughout Los Angeles as unique individuals. In Raymond Chandler’s dark novel â€Å"The Big Sleep† Chandler’s descriptions of characters illustrates the misogynistic nature of Los Angeles society in the 1930’s. Although the nineteenth amendment had been passed ten years earlier, women continued to fight for equal rights. However, during theRead MoreAnalysis Of The Movie Big Sleep 1074 Words   |  5 PagesNo other film was as controlled in its production as The Big Sleep. Every aspect of the film is so precise, that the filmmakers left nothing to chance. Every set was built inside, with the exception of a few exterior shots. The Big Sleep is a very visually interesting film that uses quick and precise cutting, harsh lighting, and wonderfully framed shots. The editing in The Big Sleep is extremely quick and precise, yet it is perfectly seamless. The cuts do not call any attention to themselvesRead MoreMovie Review : The Big Sleep 1267 Words   |  6 PagesFilm Review of The Big Sleep The Big Sleep was originally written as a novel in 1939 by Raymond Chandler. Philp Marlowe, a private investigator was hired by a wealthy general to help in resolve the blackmailing and gambling debts of his wild daughter, Carmen. Things get off to a quick start in the movie and it immediately begins to unravel, Marlowe suddenly had found himself in a deep web of love triangles, blackmail, murder, gambling, and organized crime. Vivian the oldest daughter of the generalRead MoreThe Big Sleep, By Raymond Chandler1981 Words   |  8 PagesIn Raymond Chandler’s The Big Sleep, detective Philip Marlowe is hired by the Sternwood family to deal with a blackmailer. Later, Marlowe’s case twists into a more complex assignment involving murders, pornography, missing persons and unknown culprits. Throughout the story, Marlowe encounters several characters that play a role in the case. Two sisters, named Vivian and Carmen, and their father, the General, make up the last of the weal thy Sternwood family. The general explains to Marlowe, that RustyRead MoreCorruption in Raymond Chandler’s The Big Sleep825 Words   |  3 PagesIn Raymond Chandler’s novel The Big Sleep, a private detective is trying to unravel a blackmailing case for a dying millionaire, General Sternwood. Philip Marlowe, the detective, finds that the case not only involves blackmail, but also homicide. Set and written in 1930’s America, the economic devastation of the Great Depression has a significant influence on the book’s plot, and showcases character’s struggle to retain honor and virtue in a world that revolves around profit-seeking delinquency andRead More A Comparison of Two Versions of The Big Sleep1518 Words   |  7 PagesTwo Versions of  The Big Sleep The Production Code attempted to censor sex and violence in film of the 1930s and 40s. Instead of impairing, it encouraged directors to use artistic ideas and integrity to surpass the viewers expectations -- actively involving them in the film despite Hollywoods censorship. Howard Hawks is one such director who used the restrictions of the Production Code to his advantage. His screen adaptation of the Raymond Chandler novel The Big Sleep portrays the same

The Possibilities of Ethical ICT Samples for Students -Myassignment

Questions: 1.Clearly State the Ethical Dilemma that confronts the Artificial Intelligence (AI) consultant. 2.Provide an Ethical response to the Dilemma according to consequences alone. Consider consequences for both the AI consultant and the cars Customers. 3.Provide an Ethical response to the Dilemma according to a consistent application of Principles alone. What duties does the AI consultant have in this scenario? 4.Provide an Ethical response to the Dilemma according to the typical response of a caring person. 5.The ACS Code of Professional Conduct extends the meaning of the six ethical values with requirements that contribute to observing the values. Examine the code and identify requirements (using value numbers 1-6 and a requirement letter) that are relevant to this case study. Explain for each requirement identified how it should be applied in this case study 5.Provide a defence, on ethical grounds, for the AI consultant in passing the AI components of the cars while knowing that further modelling could prevent possible consequences in the case of an accident Having completed your ethical analysis provide advice as to how the AI consultant could solve his ethical dilemma. Summarize your reasons. Answers: Introduction John, an Artificial Intelligence or AI consultant is associated with a project undertaken by an electric automobile organization. The automobile manufacturing organization has long been working on a project aim at developing a completely autonomous car and John, having a specialization in machine learning techniques, had been in charge of designing, developing and maintaining all the artificial intelligence components to be utilized in the car. Such being the scenario, this report is being documented with the sole aim of identifying the ethical dilemmas that John currently faces and the ideal manner in which he can response so as to overcome his dilemma. 1.Ethical dilemma that confronts the Artificial Intelligence consultant It has already been mentioned that John was associated with task of designing and developing the artificial intelligence components that are to be included in the self driven car, such that the car can maneuver without the interference of any human driver. Now, John is not sure of the efficiency of the in real life accidental scenarios and thus wants to spend some additional time in modeling specific accident scenarios that would help the product manufacturing team in identifying any issues that the AI components might have in managing such situations. John has informed the manufacturing organization of the fact that the development of these models is necessary to as to ensure the protection of customers from life risks. However, the organizational heads of the automobile manufacturing organization are of the opinion that developing such scenarios and testing the car using the same would take significant amount of time and there lies a very high probability that competitor organizations would release similar products in the mean time. The operational heads of the automobile company are willing to conduct the modeling activity after then a self-driven car is released in the market. Under such circumstances, as the sole Artificial Intelligence or AI consultant associated with the project, John currently faces the following ethical dilemmas: Case 1: Autonomous car is released in the market without the prior modeling of accidental scenari In this case, it might so happen that the passengers meet with certain accidental scenarios and the artificial components of the car do not operate in the most optimal manner, thus subjecting the passengers to risky situations. Depending on the seriousness of situation, such circumstances might lead to the loss of lives of the passengers. Needles to say, John would essentially be held responsible (even if indirectly) for the malfunctioning of the car and might be sued in the court of law. Case 2: Autonomous car is released in the market with the prior modeling of accidental scenario The information provided in the case study indicate that it is John who is not sure of the efficiency of the self driven car in accidental situations, whereas the car manufacturers are confident of the fact that the AI tools included in the car are much more efficient than human beings in avoiding accidents. However, it may so happen that the operational heads of the manufacturing organization go with the demands of John and agree to the demands of modeling the accidental scenarios before releasing the product in the market. There exist a very high probability that the entire process becomes significantly time consuming and any competitor organization releases similar products in the market in the mean time. The electrical car manufacturing organization in consideration would thus face huge financial losses and John would be directly responsible for the failure of the project. 2.Ethical response to the dilemma In this section of the report, discussions would be made on the probable consequences of the two cases that have been identified in the section above, with the sole aim of identifying the most ethical response that John is capable of making when the principles and consequences of his action are taken into consideration. Ethical response to the dilemma according to consequences Case 1: Autonomous car is released in the market without the prior modeling of accidental scenario In this particular case, the passengers relying o the AI components of the car might experience such accidental situations at which the previously mentioned components fail of provide optimal services. In the worst-case situation, the passengers might meet fatal accidents, leading to loss of lives. Case 2: Autonomous car is released in the market with the prior modeling of accidental scenario In the worst case situation, stressing on the modeling of the accidental scenarios prior to the release of the car in the market would indirectly lead to huge financial losses for the organization in consideration. In the light of the discussions made in the section above, it can thus be said that selecting the second option should be the most ethical response for John, as the total amount of loss resulting from this option would be significantly less than that of option a (Stahl, Flick Hall, 2013). 3.Ethical response to the dilemma according to a consistent application of principles Case 1: Autonomous car is released in the market without the prior modeling of accidental scenario In case John aggress to release the autonomous car in the market without prior modeling of accidental scenarios and accessing the efficiency of the AI component in such situations, he would be neglecting his duties to the society as a whole by allowing the release of potentially risky products in the market. Case 2: Autonomous car is released in the market with the prior modeling of accidental scenario However, in this case, John would be capable of performing all his duties to his profession and the society as a whole ( as mentioned in the ACS code of ethics) by ensuring the fact that all the artificial intelligence components included in the car are capable of avoiding any accidental situations that might lead to life risks of the passengers (Ville Jani, 2014). Moreover, the quality of the product would eventually help the company to gain back all the financial losses that it experienced because of competitors releasing the product before them. Thus, even in case the AI consultant should chose the second option as the same would allow him to perform the following duties: Developing quality products on the behalf of the organization he is working for Ensuring that the products he develops or services he provides are beneficial to the society as a whole (Stahl et al. 2014) 4.Ethical response to the dilemma according to the typical response of a caring person Case 1: Autonomous car is released in the market without the prior modeling of accidental scenario In this particular case, all efforts being made by AI consultant would ensure that the electrical car company is capable of releasing their new products within the estimated time duration of the project, thus allowing the organization to make huge financial benefits from the same. Case 2: Autonomous car is released in the market with the prior modeling of accidental scenario On the other hand, all effort made by the AI consultants in this case would be directed towards ensuring the safety of the passengers, besides enhancing the reputation of the company through the enhancement of the quality of product. Thus, from the perspective of a caring person, John should choose the second option. 5.ACS Codes applicable to the case study The following ACS codes are applicable for the case study under consideration The Primacy of the Public Interest Requirement: b and c- John sure ensure that the health and safety risks of the target customers are minimized, besides considering the entire situation from their perspective (Markus Mentzer, 2014). Professional Development Requirement: b- John should be aware of the negative effects of the product being designed on the society as a whole and make efforts towards reducing the same (Patrignani Whitehouse 2014). 6.Defense in behalf of John Irrespective of the discussions made in the section above, John still remains a mere consultant appointed by the electrical car manufacturing organization having no decisive power in the matter of finalizing the release date of the product (Kim et al. 2014). On the other hand, John has taken all the necessary step required for informing the higher management of the organization the consequences of releasing the product in the market without modeling the accidental scenarios (Dearden, 2012). Thus, he cannot be held responsible for the decisions taken by the higher management of the organization. Summary John has expressed his interests in developing modes of certain accident scenarios and testing the efficiency of the car before the same is made available in the market, as he himself is not sure of the efficiency of the vehicle in real life accidental scenarios. However, the higher authorities of the automobile corporation has dismissed his ideas and are willing to go ahead with the market release of the project. Under such circumstances, John can only advice the higher management of the electrical car company to go ahead with the modeling activities, thereby emphasizing on the consequences of not conducting the same and subjecting the customers to significant accidental risks. Bibliography Dearden, A. (2012, March). See no evil?: ethics in an interventionist ICTD. InProceedings of the Fifth International Conference on Information and Communication Technologies and Development(pp. 46-55). ACM. Iniesta-Bonillo, M. A., Snchez-Fernndez, R., Schlesinger, W. (2013). Investigating factors that influence on ICT usage in higher education: a descriptive analysis.International Review on Public and Nonprofit Marketing,10(2), 163-174. Kim, H. S., Kim, J. M., Lee, W. G. (2014). IE behavior intent: A study on ICT ethics of college students in Korea.The Asia-Pacific Education Researcher,23(2), 237-247. Markus, M. L., Mentzer, K. (2014). Foresight for a responsible future with ICT.Information Systems Frontiers,16(3), 353-368. Noordin, M. F. (2013). Application of privacy, security and ethics in Islamic concerned ICT.Middle-East Journal of Scientific Research,14(11), 1548-1554. Patrignani, N., Whitehouse, D. (2014). Slow Tech: a quest for good, clean and fair ICT.Journal of Information, Communication and Ethics in Society,12(2), 78-92. Sestini, F. (2012). Collective awareness platforms: engines for sustainability and ethics.IEEE Technology and Society Magazine,31(4), 54-62. Stahl, B. C., Eden, G., Jirotka, M., Coeckelbergh, M. (2014). From computer ethics to responsible research and innovation in ICT: The transition of reference discourses informing ethics-related research in information systems.Information Management,51(6), 810-818. Stahl, B. C., Flick, C., Hall, R. (2013). Evaluating research quality in technology ethics.The possibilities of ethical ICT, 435. Stahl, B. C., Heersmink, R., Goujon, P., Flick, C., van den Hoven, J., Wakunuma, K., ... Rader, M. (2012). Identifying the ethics of emerging information and communication technologies: an essay on issues, concepts and method.Ethical Impact of Technological Advancements and Applications in Society, 61-79. Ville, K., Jani, K. (2014). Why (an) ethics code for information system development needs institutional support: there is even an upside for computing practitioners and businesses.ETHICOMP, Les Cordeliers, Paris, 25-27. Yang, S. C. (2012). Ethical academic judgments and behaviors: applying a multidimensional ethics scale to measure the ethical academic behavior of graduate students.Ethics Behavior,22(4), 281-296.

Movie Analysis OMGâ€Oh My God! Essay Example

Movie Analysis OMG—Oh My God! Essay OMG – Oh My God! (2012), is a great movie that touches your heart. It is about how people are taking money from other people in the name of religion and how religion has become a business for priests. This film about the relationship between God and his devotees insists on the existence of God. It points out the conflict between atheists and believers. The title of the movie â€Å"OMG (Oh My God!)† itself suggests that it will be about God. Umesh Shukla who is a very famous director in Bollywood worked so hard to get a rating of 8.3/10. The two main characters of the movie are Paresh Raval who played the role of Kanji Lalji and Akshay Kumar who was Lord Krishna (God) in the movie. Akshay Kumar is a hard worker and he is also a master at martial arts. Om Puri as Hanif Bhai who was a supporting character in the movie did a marvelous job. The two main antagonists of the movie are Mithun Chakravarthi as Leeladhar Maharaj and Govind Namdev as Siddeshwar Maharaj, both of them are the authorities (priests) of God, who support God in the court when Kanji Lalji files a case against God. Lord Krishna helps Kanji Lalji when he almost looses the case. We will write a custom essay sample on Movie Analysis OMG—Oh My God! specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Movie Analysis OMG—Oh My God! specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Movie Analysis OMG—Oh My God! specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The protagonist of the movie, Kanji Lalji, is an atheist. For him, religion and God is just a business that is making money, which is selling faith to their devotees. Kanji Lalji has a shop of selling antique statues. Ironically, a huge earthquake destructs only Kanji Lalji’s shop in the whole area. All the people are blaming Kanji Lalji that it happened because of his atheism. He doesn’t worry at all because he has insurance, but his happiness does not last for so long. The company rejects his insurance claim based on the fact that it is â€Å"Act of God.† Kanji Lalji is very frustrated so he makes a decision to file a case against God, stating that, â€Å"If God is responsible for his loss then it is God’s responsibility to compensate him for his loss, too.† Kanji’s case creates a big s

Electric Submersible Pump Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essay Example

Electric Submersible Pump Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essay Example Electric Submersible Pump Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essay Electric Submersible Pump Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essay Electric Submersible Pump Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Electric submersible pump (ESP) or sub pump is a device having hermetically sealed motor that is coupled to the pump body. The entire system is submerged into the fluid to be pumped. Submersible pumps are more efficient than jet pumps as they push fluid to the surface whereas jet pump pulls the fluid. Moreover these pumps prevent pump cavitation that is cause by high elevation difference between pump and the fluid surface. Visit Complete Report Here: marketresearchreports.biz/analysis-details/electric-submersible-pump-market-global-industry-analysis-size-share-growth-trends-and-forecast-2013-2019 The electric submersible pump systems are one of the most effective artificial lift methods of pumping fluids to the surface. They are widely used in the oil and gas industry due to its higher efficiency, low maintenance and low space requirements. ESP are used to take out product s from wells with low bottom hole pressure effectively. They are high volume and depth champions among other oil field lift systems. On the other hand these systems needs vey high voltage and electric supply and as they produce highly viscous oils moreover the ESP systems are less flexible and can’t be operated at variable speed. The growing oil gas industry is driving the market for ESP systems and has several opportunities for the market in future.The major application of ESP is segmented in two types including onshore water flood operations and all the other subsea productions where large volume of fluids has to be lifted. The ESP pumps are found in many applications that can be categorized in two type single stage pumps and multiple stage pumps. The single stage pumps are used for drainage, industrial pumping and sewage pumping and multiple stage submersible are typically borehole that is used for residential, commercial and industrial water

Virtual Team Composition Essay Example | Topics and Well Written Essays - 500 words

Virtual Team Composition - Essay Example Size is another important factor that has impacted the effectiveness of a virtual team. An effective virtual team is one that comprises of smaller number of members or Ferrazzi states that those virtual teams were more effective that had less than ten members (Ferrazzi, 2014). Furthermore, the size of the virtual team is even dependent on the competencies that are required for individuals to work on a single project. A third important factor that needs to be considered while creating an effective virtual team is the roles that different members of the team need to perform. A team comprises of members including leaders, managers, technical staff and part time employees. While hiring individuals for a virtual team, organizations should make sure that the team members have the ability to carry out all these roles. 2. Communication as well as training of virtual teams is very essential in order to ensure the success of a virtual team. Communication is very important because in virtual teams members are located in diverse geographical locations and they work at different hours of the day due to differences in the time zone. Communication is essential in order to clarify and to inform each team members about the work they need to complete. This is essential to ensure that there is no lapse in the work and the interconnected tasks are completed on time. Technical training is the most important training that needs to be provided to virtual team members. In virtual teams, members are dependent on each other’s work and in case if any team member is not able to complete their part of the job, the entire task is delayed. Technical training will help one team member complete another team member’s job and this would help in eliminating delays in the completion of the task. 3. One of the major differences between a leader who is leading a traditional team and a leader leading a virtual team is the difference in control. A leader who is leading a

How advertising has changed the perception of womens self-esteem Essay

How advertising has changed the perception of womens self-esteem - Essay Example This essay "How advertising has changed the perception of women’s self-esteem" describes the alteration in women’s self-esteem brought by the media and advertising as they experience great pressure to cope and adapt to the world around them. Contemporary western culture strongly eulogizes the virtues of products and interventions which seek to enhance one’s physical appearance, through aggressive advertisement campaigns aimed at appealing to the sensibilities of the vulnerable target groups – the female consumers. This is evident from the gamut of television advertisements promoting and advocating the merits of medical alterations and the use of cosmetic products which promises the proverbial "fountain of youth" to the ageing population, and enhanced sex appeal to the youth. Such an increased penetration of medical marketing and cosmetics as tools to increase one's social standing and elevate their likeability within the contemporary society has generated a greater awareness regarding such products and at the same time, significantly transformed the very definition of "ideal beauty". It now encompasses a term which refers to the achievement of unrealistic beauty standards which are acquired through the normalization of an individual's body which are in sync with the digitally enhanced images and those unattainable through natural means, i.e., cosmetic surgery. The fixation with slenderness as an ideal body type and an unrivalled eagerness to conform to the widely accepted social standards of beauty has provided an added boost to the cosmetics industry.

The different influences of AD and PR in the market Dissertation

The different influences of AD and PR in the market - Dissertation Example tising and Public Relations Departments 56 4.2 Target Audience for Advertising and Public Relations Departments in Various Firms 59 4.3 Insights about Satisfaction with the Work of Advertising and Public Relations Departments 60 4.4 Annual Expenditure for Advertising and Public Relations 61 4.5 The Process Flow for Advertising and Public Relations 62 4.6 The Position of Advertising and Public Relations Departments 63 4.7 The Significance of Advertising and Public Relations in Firms 63 4.8 Perceptions about the Future of Advertising and Public Relations 65 Chapter 5: CONCLUSIONS, RECOMMENDA... on of Originality MASTERS DISSERTATION SUBMISSION FORM Student’s family name: First names: Student ID No: Course: Supervisor: Dissertation Title: Influences of Advertising and Public Relations on the Market Declaration I certify that this dissertation is my own work. I have read the University regulations concerning plagiarism. I am willing to allow The University of Leicester Centre for Mass Communication Research to use my dissertation as a sample for future students. Signed †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Date †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Abstract This research study presents an attempt to understand better the capacity of advertising and public relations to influence a market. Although this topic of research is not new, the reality of today presents a demand for accountability of significant marketing communication spending in the face of constantly increasing costs associated with advertising and public relations in a tough and highly competitive business environment. Thus, it makes sense to re-examine an old topic of research to decide about how firms should proceed to try to enhance brand recognition, brand image, reputation and consumer knowledge in the market in an attempt to enhance the bottom-line. Relevant themes that emerge from authoritative literature examined in a review of literature and insights made available by those who are familiar with the workings of advertising, and public relations functions in United Kingdom companies emphasise the essential utility of both advertising and public relations. Thus, a need exists to try to maintain a synergy between the two to deliver the optimal in an age of ubiquitous computing that presents new opportunities for innovation in both advertising and public relations. The research suggests that

To Kill A Mockingbird Essay: Gender Roles and Feminism -- Feminism Fem

Gender Roles and Feminism in To Kill a Mockingbird When the novel, To Kill a Mockingbird, was written by Harper Lee, the Southern United States was still clinging tightly to traditional values. Southern societies pressured men to behave as gentlemen, and women were expected to be polite and wear dresses. These stringent gender roles were adhered to in small southern towns because they were isolated from the more progressive attitudes in other areas of the United States. Harper Lee documents the life of one young girl growing up in the small town of Maycomb, Alabama. Jean Louise Finch, also known as "Scout," is a young girl searching for her identity. Scout, a young tomboy, is pressured by adults who insist she should conform to the traditional role of a southern lady. Harper Lee establishes and promotes Jean’s masculinity through the use of nicknames, fighting, and masculine clothing, while contrasting her with women that fit the stereotypical female model. Â   In traditional society, parents name children according to their gender. Common names for boys include John, Robert and James, whereas Elizabeth, Sarah, and Cathy represent standard names for girls. The author gives her main character two common female titles, Jean Louise. Many southern females have two first names which reinforces their role in society as a Southern Belle, or a traditional southern lady. Lee contrasts this extremely feminine name with her masculine label, Scout. "'Scout, I'm [Jem] tellin' you for the last time, shut your trap or go home - I declare to the Lord you're gettin' more like a girl every day'" (52). It seems interesting Lee assigns Jean Louise such a manly name. Although the nickname accurately describes her personality, it does not seem a... ...she describes the pompous women. The author uses the women's conversations to emphasize the reasons Scout remains a tomboy and refuses the traits of Maycomb females. Harper Lee provides the reader with several examples of typical Maycomb females. She establishes Scout's masculinity with fighting and explains her demeanor by contrasting it with the typical female adults of the novel. The author also allows Jean Louise to wear masculine clothing and gives her a manly nickname. Therefore, the author favors Scout's unique personality and implies women do not have to act in a stereotypical manner. The book might inspire young girls to become independent and create their own unique personalities. To Kill a Mockingbird emerges as an important novel that contradicts female society and suggests that girls should not feel pressure to act in scripted "womanly" roles. Â  

Social Inequality

Social Inequality Today, there are many stereotypes and discriminatory practices that act as barriers to a woman's advancement within the workplace. While it is undeniable that there are biological and physical differences between men and women, often times these differences are used to justify the unequal treatment of women not only in the workplace, but within society as a whole. Throughout history, women have often been viewed as the weaker sex and thus their place was thought to be within the home as the family caretaker.Unfortunately, these views continue to define the different social roles for men and women in the world today. This is an issue that almost everyone woman at some point in their life has had to face. Some may experience this unequal treatment at their work place, during their education, or in their everyday lives. Historically, a woman’s primary job was managing the household. As housewives who had no source of income besides that of what their husbands ea rned. In the public’s eye women were nothing more than wives, homemakers, caregivers, and mothers.It was not thought of for a woman to work a â€Å"real job† their place was at home taking care of the family. Throughout history women have struggled for equality. The Suffrage Movement and later the Affirmative Action were efforts to increase equality among genders. As the United States economy was changing to a more industrialized one it demanded more workers. While men were at war, the demand for workers needed for war production increased. Women decided to help out with war efforts by taking over the jobs left by men. This step was huge for women realizing their potential in the workplace.Prior to 1963 it was legal for a business to pay a woman performing similar work as a man a lower wage. It was also rare to find a woman in a position of authority in a workplace. The Equal Pay Act of 1963 required gender equality for payment of wages. From that point forward it was illegal for an employer to pay a woman a lower wage than a man simply because of her gender. A woman who suffers discrimination under the terms of this law may sue her employer in civil court to recover lost wages and punitive damages. A year later, the Civil Rights Act of 1964 was passed.This granted equal rights to women in all areas of employment. Discrimination of any kind in the workplace based on gender was now illegal. The passing of the Civil Rights Act opened new career doors for women and supplied them with the legal support to do so. However, The Civil Rights Act was amended in 1991 when the federal government moved to include sexual harassment in the law's statutes. This revision allowed women to sue employers who permitted sexual harassment in the workplace for compensatory and punitive damages in court.This amendment to the Act did not stop sexual harassment in the workplace but it does help to empower women to fight back against the behavior. Even with these laws ther e is still a significant pay gap among men and women. For example in 2011, women working full time in the United States typically earned just 77 percent of what men earned, a gap of 23 percent. This gap has narrowed since the 1970s, due mainly to women’s progress in education and workforce participation and to men’s wages rising at a slower rate. The subject of equal pay is not only a woman’s issue but also the family’s issue.Families are relaying on women’s earning more than ever just to make ends meet. In typical married households, women’s incomes accounted for 36 percent of total family income in 2008, up from 29 percent in 1983. These days a large majority of mothers are in the paid labor force, and about one-third of employed mothers are the sole breadwinners for their families. For the 34 percent of working mothers who are the sole breadwinner for their family; either because they are single parents or their spouses is not in the labo r force.The gender pay gap can contribute to poor living conditions, poor nutrition, and fewer opportunities for their children. And for these women, closing the gender pay gap is much more than a point of pride it’s a matter of necessity. In 2011 women working full time made annual earnings of $37,118, while men annually made $48,202. Although statistics show the gender pay gap is smallest among the youngest workers. For instance, in 2010 full-time workers ages 16–19, women earned 95 percent of what men earned on a weekly basis.Among workers 65 years and older, women earned only 76 percent of what their male peers earned. Women typically earn more than 90 percent of what men earn until around the age of 35, at which point median earnings for women start to grow much more slowly than median earnings for men. After age 35, women’s median earnings fall to between 75 and 80 percent of the median earnings of men and remain there until retirement. When you look at ed ucation statistics you’ll see that more education is an effective tool for increasing earnings, but it is not an effective tool against the gender pay gap.At every level of academic achievement, women’s median earnings are less than men’s median earnings, and in some cases, the gender pay gap is larger at higher levels of education. While more education is an effective tool for increasing earnings, it is not an effective tool against the gender pay gap. In nearly every line of work, women face a pay gap no matter their education background or training. While a pay gap exists in nearly every occupational field, jobs traditionally associated with men tend to pay better than traditional female jobs, regardless of skill required.Even in 2012, women and men still tend to work in different kinds of jobs. This segregation of occupations is a major factor behind the pay gap. A significant part of the problem with workplace inequality is that women, throughout history ha ve traditionally assumed the responsibility of child-rearing. As a result, women's work outside the home is still seen as secondary or supplemental, even when they occupy highly skilled, professional, or management positions. The reasoning is that the Father's responsibility is with employment, while the Mother's is with the household.However, this is increasingly no longer the case in modern society. Employers often perceive working mothers as confronting a conflict of loyalty between home and work, and assume that these women, regardless of their circumstances, will lack the commitment required of the â€Å"ideal worker,† and thus they often exclude women as candidates for positions structured for such workers. Studies have shown that often times when a woman has to take a leave of absence from her job to meet family responsibilities, these absences have hurt their potential for future advancement within their organizations and others.Some businesses feel women will place t heir professional lives on hold in order to attend to family needs. This however is not always the case. If needed there should be a child care facilities on site, which should provide flexible working arrangements and hours. I personally believe that woman can balance the two lives, if the company is willing to provide assistance. There is experimental research documented showing that employers are less likely to hire mothers compared with childless women, and when employers do make an offer to a mother, they offer them lower salaries than they do other women.Fathers, in contrast, do not suffer a penalty compared with other men. Clearly, parenthood often affects men and women very differently in terms of labor force participation and how they are viewed by employers, and that difference may be reflected in a worker’s salary. According to the U. S. Department of Labor, more than 50% of women participate in the labor force. Of those 57 million in the workforce, only 72% work f ull time while the other 28% are part time workers. Many of those part-time workers hold multiple jobs.Even though women occupy more jobs than before, we can still a concentration in jobs being viewed as traditionally female. The top five occupations for women in 2003 were secretaries and administrative assistants (96. 3%), elementary and middle school teachers (80. 6%), registered nurses (90. 2%), nursing, psychiatric, and home health aides (89%), and cashiers (75. 5%). Women continue to get paid less than men. Despite the awareness of gender inequality, there are still arguments about gender difference and assumptions that women and men are from different plants.The workplace still remains an unequal area, by persistent sex segregation, wage inequality, sex discrimination, and sexual harassment. Both women and men work, not only because they have to but want to. Employers should not judge women as being non-dependable. Family structure has changed dramatically over the years. Both parents share the family responsibilities. To compensate for the change businesses have introduced flextime, job sharing, telecommuting, on-site day care, and parental leave.Employers should accommodate a woman’s needs and expand the gender diversity in their company. There was a time where balance of respect and roles never existed between the two, but today, both men and women are truly redefining themselves and their relationships with each other. Most importantly women have broken from the bondage of dependence on men. They no longer have to submit themselves to one main role in the family life as the mother; they can now go beyond that and become the family breadwinner. Social Inequality Social Inequality Today, there are many stereotypes and discriminatory practices that act as barriers to a woman's advancement within the workplace. While it is undeniable that there are biological and physical differences between men and women, often times these differences are used to justify the unequal treatment of women not only in the workplace, but within society as a whole. Throughout history, women have often been viewed as the weaker sex and thus their place was thought to be within the home as the family caretaker.Unfortunately, these views continue to define the different social roles for men and women in the world today. This is an issue that almost everyone woman at some point in their life has had to face. Some may experience this unequal treatment at their work place, during their education, or in their everyday lives. Historically, a woman’s primary job was managing the household. As housewives who had no source of income besides that of what their husbands ea rned. In the public’s eye women were nothing more than wives, homemakers, caregivers, and mothers.It was not thought of for a woman to work a â€Å"real job† their place was at home taking care of the family. Throughout history women have struggled for equality. The Suffrage Movement and later the Affirmative Action were efforts to increase equality among genders. As the United States economy was changing to a more industrialized one it demanded more workers. While men were at war, the demand for workers needed for war production increased. Women decided to help out with war efforts by taking over the jobs left by men. This step was huge for women realizing their potential in the workplace.Prior to 1963 it was legal for a business to pay a woman performing similar work as a man a lower wage. It was also rare to find a woman in a position of authority in a workplace. The Equal Pay Act of 1963 required gender equality for payment of wages. From that point forward it was illegal for an employer to pay a woman a lower wage than a man simply because of her gender. A woman who suffers discrimination under the terms of this law may sue her employer in civil court to recover lost wages and punitive damages. A year later, the Civil Rights Act of 1964 was passed.This granted equal rights to women in all areas of employment. Discrimination of any kind in the workplace based on gender was now illegal. The passing of the Civil Rights Act opened new career doors for women and supplied them with the legal support to do so. However, The Civil Rights Act was amended in 1991 when the federal government moved to include sexual harassment in the law's statutes. This revision allowed women to sue employers who permitted sexual harassment in the workplace for compensatory and punitive damages in court.This amendment to the Act did not stop sexual harassment in the workplace but it does help to empower women to fight back against the behavior. Even with these laws ther e is still a significant pay gap among men and women. For example in 2011, women working full time in the United States typically earned just 77 percent of what men earned, a gap of 23 percent. This gap has narrowed since the 1970s, due mainly to women’s progress in education and workforce participation and to men’s wages rising at a slower rate. The subject of equal pay is not only a woman’s issue but also the family’s issue.Families are relaying on women’s earning more than ever just to make ends meet. In typical married households, women’s incomes accounted for 36 percent of total family income in 2008, up from 29 percent in 1983. These days a large majority of mothers are in the paid labor force, and about one-third of employed mothers are the sole breadwinners for their families. For the 34 percent of working mothers who are the sole breadwinner for their family; either because they are single parents or their spouses is not in the labo r force.The gender pay gap can contribute to poor living conditions, poor nutrition, and fewer opportunities for their children. And for these women, closing the gender pay gap is much more than a point of pride it’s a matter of necessity. In 2011 women working full time made annual earnings of $37,118, while men annually made $48,202. Although statistics show the gender pay gap is smallest among the youngest workers. For instance, in 2010 full-time workers ages 16–19, women earned 95 percent of what men earned on a weekly basis.Among workers 65 years and older, women earned only 76 percent of what their male peers earned. Women typically earn more than 90 percent of what men earn until around the age of 35, at which point median earnings for women start to grow much more slowly than median earnings for men. After age 35, women’s median earnings fall to between 75 and 80 percent of the median earnings of men and remain there until retirement. When you look at ed ucation statistics you’ll see that more education is an effective tool for increasing earnings, but it is not an effective tool against the gender pay gap.At every level of academic achievement, women’s median earnings are less than men’s median earnings, and in some cases, the gender pay gap is larger at higher levels of education. While more education is an effective tool for increasing earnings, it is not an effective tool against the gender pay gap. In nearly every line of work, women face a pay gap no matter their education background or training. While a pay gap exists in nearly every occupational field, jobs traditionally associated with men tend to pay better than traditional female jobs, regardless of skill required.Even in 2012, women and men still tend to work in different kinds of jobs. This segregation of occupations is a major factor behind the pay gap. A significant part of the problem with workplace inequality is that women, throughout history ha ve traditionally assumed the responsibility of child-rearing. As a result, women's work outside the home is still seen as secondary or supplemental, even when they occupy highly skilled, professional, or management positions. The reasoning is that the Father's responsibility is with employment, while the Mother's is with the household.However, this is increasingly no longer the case in modern society. Employers often perceive working mothers as confronting a conflict of loyalty between home and work, and assume that these women, regardless of their circumstances, will lack the commitment required of the â€Å"ideal worker,† and thus they often exclude women as candidates for positions structured for such workers. Studies have shown that often times when a woman has to take a leave of absence from her job to meet family responsibilities, these absences have hurt their potential for future advancement within their organizations and others.Some businesses feel women will place t heir professional lives on hold in order to attend to family needs. This however is not always the case. If needed there should be a child care facilities on site, which should provide flexible working arrangements and hours. I personally believe that woman can balance the two lives, if the company is willing to provide assistance. There is experimental research documented showing that employers are less likely to hire mothers compared with childless women, and when employers do make an offer to a mother, they offer them lower salaries than they do other women.Fathers, in contrast, do not suffer a penalty compared with other men. Clearly, parenthood often affects men and women very differently in terms of labor force participation and how they are viewed by employers, and that difference may be reflected in a worker’s salary. According to the U. S. Department of Labor, more than 50% of women participate in the labor force. Of those 57 million in the workforce, only 72% work f ull time while the other 28% are part time workers. Many of those part-time workers hold multiple jobs.Even though women occupy more jobs than before, we can still a concentration in jobs being viewed as traditionally female. The top five occupations for women in 2003 were secretaries and administrative assistants (96. 3%), elementary and middle school teachers (80. 6%), registered nurses (90. 2%), nursing, psychiatric, and home health aides (89%), and cashiers (75. 5%). Women continue to get paid less than men. Despite the awareness of gender inequality, there are still arguments about gender difference and assumptions that women and men are from different plants.The workplace still remains an unequal area, by persistent sex segregation, wage inequality, sex discrimination, and sexual harassment. Both women and men work, not only because they have to but want to. Employers should not judge women as being non-dependable. Family structure has changed dramatically over the years. Both parents share the family responsibilities. To compensate for the change businesses have introduced flextime, job sharing, telecommuting, on-site day care, and parental leave.Employers should accommodate a woman’s needs and expand the gender diversity in their company. There was a time where balance of respect and roles never existed between the two, but today, both men and women are truly redefining themselves and their relationships with each other. Most importantly women have broken from the bondage of dependence on men. They no longer have to submit themselves to one main role in the family life as the mother; they can now go beyond that and become the family breadwinner.

Decision Making Methods - Nominal Group Technique - Free Essay Example

Sample details Pages: 9 Words: 2793 Downloads: 10 Date added: 2017/06/26 Category Management Essay Type Argumentative essay Did you like this example? TABLE OF CONTENT Page 1.0 Introduction 3-4 2.0 Explanation on Nominal Group Technique method 5-6 3.0 Application of Nominal Group Technique method 7-8 4.0 Advantages and Disadvantage of Nominal group technique 9-10 5.0 Summary 11 References 1.0) Introduction Decision making is a necessary leadership skill needed by all. Group decision making is a type of participation method in which many individuals performing together, analyze problems or situations, estimate the courses of action, and select a solution. The number of people participates in group decision-making always different. The individuals in a group may be same or different demographically. Decision-making groups may be normally informal in nature, or formally designated for achieve a specific goals. Unstructured or structured process maybe used to make decisions. The nature and composition of groups, de mographic makeup, structure, their size, and purpose will affect their functioning to some level. Time pressure and conflicting goal may impact the improvement and efficiency of group decision-making as well. In organizations many vital decisions are made after some type of group decision-making process implemented. Group decision-making should be formed from the element of teams, teamwork, and self-managed teams. In many situation groups influence their members by creating a single set of beliefs.A strong wisdom of personal character in a group sounds like it could escort to great results. In some cases personal identity been lost and replaced by identification with the goals actions of the group. There are many methods that can be used by groups such as brainstorming, nominal group technique, Delphi technique, and dialectical inquiry. Each of this designed to improve the decision-making in some way. Brainstorming involves group members verbally telling ideas or choice of action . The brainstorming session is normally unstructured. The situation or problem faced will be explain in as much detail as needed so that group members have a absolute understanding of the issue or problem. In recent years, some decision-making groups got used electronic brainstorming, which can allows the group members to suggest ideas by e-mail or another electronic medium, such as an discussion room or online posting board. Members can constantly offer their ideas secretly. This help increase the probability that individuals will offer more exclusive and creative ideas without any fear of the unkind judgment of others. Nominal group technique is a planned decision making process. The group members are required to compose a full list of their ideas in writing. Normally the group members record their ideas privately. Once done all group member will ask to provide ideas from their list until all ideas recorded publicly on a marker board. Once every idea is listed publicly, the gro up do discussion of the listed ideas and will ranking it. Empirical research on the group decision making offers some confirmation that the nominal group technique effective in providing a better number of decision ideas that are reasonably high quality. Delphi technique method also group decision making process which can be used by decision making group when member are in various locations. This technique was urbanized by the Rand Corporation. Individuals in the Delphi group will be selected base their specific knowledge or expert level of handling the problem on they own. In the Delphi technique, each group member will asked to separately provide input, ideas, and solutions to the decision problem in effective way. They will provide their ideas in a variety of ways, such as fax, e-mail, online discussion room or either electronic bulletin board. After every stage in the process, other group members will ask questions and idea are ranked or rated in some method. After an unclear number of rounds, the Delphi group finally will take a compromise decision on the best course of action. Dialectical inquiry is group decision-making techniques that mainly focus on getting full consideration of ideas. Basically, in this technique the group will be dividing into opposing sides. They will argue the advantages and disadvantages of proposed solutions or decisions. 2.0) Explanation on Nominal Group Technique method The decision making method I have choose is nominal group technique. Nominal group technique is a variation of a small-group discussion fully structured to reach consensus. In nominal group technique information gathered by asking individuals to react to questions asked. The participants need to prioritize the ideas or suggestions given by all group members. This process encourages all group members to participate so will prevents the domination of the discussion by a single person. Nominal group technique also encourages all group members to partic ipate in discussion, and results in a set of prioritized solutions that signify the groupà ¢Ã¢â€š ¬Ã¢â€ž ¢s preferences. This method is best used when some group members think better in silence, some group members are much more verbal than others, when there is anxiety about some members not participating, when all or some group members are new to the team, when the group does not easily generate quantities of ideas, and when the issue is contentious or there is fiery conflict. There are four steps involving in nominal group technique which is generating ideas, recording ideas, discussing ideas, and voting on ideas. As in first step which are generating ideas, the moderator presents the question or problem to the group in written form and reads the question to the group. The leader will announce to everyone to write ideas in brief statements or phrases. The group member also will ask to work silently and independently. Each person silently generates ideas and writes their ideas down. The second step is recording ideas. In this step group members hold in a round-robin feedback session to briefly record each idea. In this point no debates involve. The coordinator will writes an idea from a group member on a white board to be visible to all groups, and proceeds to next group to ask another idea and so on. Once a group suggest an idea already, they no need to repeat ideas anymore. However if a group members have an ideas provide different emphasis or variation they can feel free to add it. This step will proceed until all ideas from members been documented. The third step will be discussing idea. Coordinator will discuss every recorded idea to verify clarity and importance. For each idea, the coordinator will asks, à ¢Ã¢â€š ¬Ã…“Are there any questions or comments group about this suggestion or ideas group members?à ¢Ã¢â€š ¬Ã‚  This part gives an opportunity for all members to express their perceptive of the logic and the relative importance of the i des. The creator of the idea need not feel grateful to explain the ideas and any member of the group can play that role. The last step will be voting on ideas. Individuals in group will vote privately to rate the ideas. The votes will be counted to identify the ideas with highest rated by the group as a whole. The coordinator will establishes what criteria to be used to prioritize the ideas. To start, each group members will selects the five most important ideas from the group list and writes it on each index card. Afterward, members will ranks the five ideas selected. The rank will be given according the most important will receive a rank of 5, and the least important will receive a rank of 1. After members rank their responses in order of priority the coordinator will collects all the cards from the participants and asks one group member to read the idea and number of points allocated to each one. Same time the coordinator will record and then state the scores on the tally shee t. The ideas with the most highly rated score by the group will be the most chosen group actions or ideas in response to the question posed by the coordinator. 3.0) Application of Nominal Group Technique method In my working experience I have used nominal group method to make a decision in my department. Ià ¢Ã¢â€š ¬Ã¢â€ž ¢m working at TNT EXPRESS WORLDWIDE (S) PTE LTD in custom clearance department. Our department itself divided into two which are export and import. Ià ¢Ã¢â€š ¬Ã¢â€ž ¢m in export site. Our main job scope is to declare permit for shipment going out from Singapore to overseas. Our old system called à ¢Ã¢â€š ¬Ã‹Å"TNT Accessà ¢Ã¢â€š ¬Ã¢â€ž ¢ and use this system to declare shipment. Previously our record is 84% on time declaration but Singapore Custom urge us to achieve 100% on time declaration. In our site also we need to do that because late declaration will cause delay in export shipment which can make customer unhappy with our service. So our department need to make a decision on how to increase efficiency in on time declaration. My manager used nominal group technique method to make a decision. Our department arrange for discussion meeting and explain to us the situation. First my manager presents the problem to the group in written form and she also read the question to my group members. Afterward we asked to write key ideas silently and independently that we think possible to overcome the problem. Each of us has used our worksheets to list ideas for issue. After a while she asked for one idea from one member at a time and records the ideas of group members on a flip chart visible to the entire group. To accomplish this as quickly and efficiently she follows round-robin recording means going around the table. One idea has been asked from one member at a time then continues to ask for one idea from the next group member, and so on. She mentioned that this step important because our list of ideas will give a guide for further discussion, help us know the richness of ideas we need to work with, and encourage extra ideas. We also have been informed that if someone else in the group lists an idea which we also had on our worksheet, we need not repeat the idea. If, in our judgment the idea on spreadsheet contains different emphasis or variation, we can suggest the idea because variations on a theme are important and will help us to be creative. Some of the ideas my group suggested are increase man power by recruiting new staff, train data entry staff to input data in system more faster, upgrade our declaration system and so on. Once the ideas listed we asked to briefly discuss on each idea given. The principle of this conversation is to make clear the meaning of each item on our flip chart. It is also give chance to us express our understanding of the logic behind the idea and the virtual importance of the ides. We asked to feel free to express different points of view or to disagree and the creator of t he idea no need to feel obliged to clarify or explain on it. Any member of my group can do this role. When everyone done with discussing all the ideas each group member required to made judgment relating to the most important ideas on the list. We had given five index cards needed to select the five most important ideas from our list given. We get instruction to write the number of the ideas in the upper left-hand corner of the card. Let say, if feel idea 13 is very important we need to write 13 in the upper left-hand corner. At this time, my manager also writes 13 in the upper left-hand corner of the card she has drawn on the flip chart. Then, we need to write the identifying expression on the card. At this point, my manager writes the phrase for Item 13 on the card she has drawn. We do this for all of the five most important ideas from our total list. When have completed this task, we should have five cards in hand, each with a separate phrase written on the card with recognise numbers using the numbering system from our list of ideas on the flip chart. After each member of the group has selected five ideas and write it on separate cards, my manager asked us spread out our cards in front of us so we can see all five at once. She asks us to decide and ranked the card from most important to less important. We follow according the most important given a ranked of 5, the next important card ranked 4 and so on until the less important are given a rank of 1. My manager then gets all of the cards from all participants and placed into one large pile and shuffles it. She then asks one of the group member to read loudly the idea number and number of points from every index card while the records the scores on the tally sheet. Lastly she adds the scores for each of the ideas to categorize those ideas with most highly scored by the group as a entire. These form the most favoured group decision for dealing with the problem which was the focus of the discussion. The id eas that get highest score in our decision making process is to upgrade our declaration system. This decision currently gives good impact to my department as we implement the idea. The declaration page has been upgraded to Advanced Export Declaration. Using this system we successfully achieve 98% on time declaration. 4.0) Advantages and Disadvantage of Nominal group technique Nominal group technique is obviously most effective method in group decision making method. There are many advantages on this method. This method can generate a greater number of ideas. It encourages participants to deal with issues through positive problem solving because allows the group to share ideas democratically. Every group members encourage to contributing and this prevents people from dominating the discussion which allows everyones opinions to be heard and judged equally. Some of the obvious advantages are that voting is anonymous, there are opportunities for equal contribution of group members and distractions (communication noise) inherent in other group methods are minimized. This because no verbal interaction is involve, and less opportunity for powerful individuals to control the group. Since no verbal interaction also permitted while all scope of a problem are being acknowledged there will be no appraisal made at this time and hence there will be a freer climate. Since each individual must recognize dimensions on own, aspects which never would have been measured are more likely to be measured. In a normal discussion group some group members prefer to impound their contribution to reacting to the ideas of others. In the nominal group, equal participation issues provide greater wideness of ideas. Strong technique for preventing conformity to group pressure (adapted from CDC 2006; RECREATION AND TOURISM RESEARCH INSTITUTE 2007; WBI EVALUATION GROUP 2007) Disadvantage of this method is it requires some advance preparation, which means that it cannot be a take place w ith spontaneous technique. Nominal group technique mean to be single-topic meeting, limited to a single-purpose and it is very difficult to modify topics in the middle of the meeting. This method also needs agreement and satisfaction from all group members to use the same structured method, which some people might feel resist. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s important for the all group member that they able to read and write, which should not be granted all of the members have the ability and such conditions can provide evidence of dangerous and threatening to the outcome of the activity.Group members also have to available for the required time which can difficultly but must be attempted. As to disadvantages, opinions may not meet in the voting process, ideas may be forced, and the process may emerge to be too mechanical. Even though nominal group technique can be used in variety of group sizes but it is very hard to apply it successfully with large groups unless very carefully planned earli er. Nominal group technique method only best used in a single-purpose, single-topic meeting. Good ideas can be voted out because its potential cannot be developed further. Small groups limit participation and are pre-selected. (Adapted from RECREATION AND TOURISM RESEARCH INSTITUTE 2007; WBI EVALUATION GROUP 2007) 5.0) Summary I choose nominal group technique method because it has the potential to reduce the scale of group problems because it embodies those characteristics that are necessary for that goal to be accomplished. It provides a balanced participation in decision making. There is no evaluation during the process and hence the climate will not be a threatening other when presenting their ideas. The group is not endorsed to stay on the most obvious aspect make variety of suggestions is usually approaching in this method. Lastly by using this method in combination with the problem-solving steps, the nominal group technique will result in greater group output as well as more fulfilment to the participants. (2741 words) Don’t waste time! Our writers will create an original "Decision Making Methods Nominal Group Technique" essay for you Create order